The MooVille Cookies & Cream food truck with its bovine-inspired exterior isn’t hard to spot driving into town.

Kids, and well, adults too, have been happy this summer, judging from Facebook and Instagram posts, when they see the ice cream truck from MooVille Cookies & Cream pull up at The Dinner Table parking lot.

The dairy-laden food truck is owned by Robin DeMaio and daughter, Emily DeMaio. Robin moved here in 2019 with her boyfriend, Bryan Williams, and Emily moved here the next year.

COVID-19 by no means slowed down these local food truck entrepreneurs. The joy of getting an ice cream from a truck lives on here, because of their business venture.

What started out west now belongs to Shelbyville. “Bryan and I had a restaurant and an ice cream truck in Wyoming. Bryan is a master mechanic and he built the MooVille truck here in Shelbyville.”

Emily is a graduate of the Culinary Institute of America with a baking and pastry degree, and 10 years of professional baking. So the mother-daughter team decided to start Mooville Cookies & Cream shortly after Emily arrived in Shelbyville.

MooVille bakes fresh its cookies and uses Blue Bell brand premium ice cream.“We bake the cookies in small batches to insure freshness and to insure that we have a rotating flavor profile for our customers. So far, we are selling them here in Shelbyville. We are working hard to increase the number of sandwiches we can produce each week, because we are selling out each time we have been out.”

Their current customer spot, Robin says, is in the parking lot of The Dinner Table restaurant, which she says is a great location right on the corner of Lane Parkway and South Cannon Boulevard.

The team uses Facebook to announce the days they’ll be in town, using both their own page and the Catch the Wave-Food Mob Facebook page. (A group which encourages followers to “mob” or support local restaurants.)

“Currently, we are hoping to be out twice a week; we will be planning to have enough on the truck to serve people after work and even after dinner,” Robin says. “We are also interested in doing private events, such as birthday parties and corporate functions.”

She says with a smile that it feels great to have a business here that’s “moo-ving” in a direction in which it can further serve the community.

What item sells out the fastest on the truck? That would be hands down, she says, their unique, multi-flavored ice cream sandwiches.