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Tips for jewelry purchases this Valentine's Day

Posted 2/6/21

One Valentine's Day tradition many couples embrace is the exchange of gifts. Shoppers might not need much advice when purchasing heart-shaped boxes of chocolates or flowers for their sweethearts. However, when shopping for jewelry, Valentine's Day celebrants may feel as though they're in over their heads...

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Tips for jewelry purchases this Valentine's Day

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One Valentine's Day tradition many couples embrace is the exchange of gifts. Shoppers might not need much advice when purchasing heart-shaped boxes of chocolates or flowers for their sweethearts. However, when shopping for jewelry, Valentine's Day celebrants may feel as though they're in over their heads.

The following tips, courtesy of the Better Business Bureau?, can help shoppers as they navigate the potentially confusing process of buying jewelry.

**Diamonds

The BBB notes that diamonds' value is based on color, cut, clarity, and carat. Often referred to as the "4 Cs," this criteria refers to the grade of the color (color), the way the diamond is finished (cut), how flawless the diamond is (clarity), and its weight (carat). When shopping for diamonds, the BBB advises asking jewelers if they have the most up-to-date testing equipment, which makes it easier for them to distinguish between diamonds and lab-created gemstones. That's important, as lab-created gemstones resemble diamonds and

may not be detectable if jewelers are using testing equipment designed to identify cubic zirconia.

**Colorful gemstones

Colored gemstones are very popular, and the BBB notes that various new stone treatments have been developed to improve their appearance and durability. However, the BBB also notes that such treatments may adversely affect the value of the gem and necessitate special care in order to maintain the gem's appearance. When shopping for colored gemstones, ask the jeweler if an item has been treated and if there's any special

maintenance required. Imitation or assembled stones may look like natural stones, so shoppers should ask if a stone is natural, synthetic or imitation before purchasing anything.

**Gold

When used alone, the word gold implies an item is all gold or 24 karat gold. But the BBB notes that gold is naturally soft and, as a result, is typically mixed with other metals to improve its hardness and durability. The karat-quality marking indicates what proportion of gold is mixed with other metals.

For example, the most common mark for gold jewelry is 18K of 750, which signifies an item is 75 percent gold. Lower-karat gold jewelry may include copper, silver, zinc, or other metals.

Consumers should ask about these alloys and determine if the item's ultimate recipient is allergic to certain metals or if he or she has a high acid content in their bodies. People with high acid content in their bodies may have their jewelry turn black as a result.

Buying jewelry can no doubt be intimidating. However, jewelry buyers can work with their local jewelers to find a beautiful piece their sweethearts will be proud to wear this Valentine's Day. So, shop at home on Valentine's Day and share the love!

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